Sony has announced that it has worked with the estate of Michael Jackson on the launch of its new Xperia Z2 smartphone.
An advert for the handset featuring Jackson’s unreleased track ‘Slave 2 The Rhythm’ was shown to press at MWC.
Sony Xperia Z2 phone
© PA Images
The song was worked on during Jackson’s Dangerous sessions and completed in 1998, before leaking onto the internet in 2010. A version featuring vocals from Justin Bieber emerged online in August 2013.
Buyers of the smartphone are reportedly being treated to ‘something special’ around Jackson’s music.
What exactly it is remains to be seen, but given Sony Music’s ties with Jackson’s current music library, it is possible users will see tracks bundled with the device.
The smartphone is unique in that it features a digital noise cancelling processor in the handset, providing improved sound quality in noisy environments with its included headphones.
Sony has promised more information on the Michael Jackson news over the coming weeks.